Attention Influencer chicas!
Instagram just released its latest algorithm, and for the first time, Instagram is opening up to explain how the algorithm, that controls the Instagram’s feed, works.
That’s great news for us Instagram lovers!
Essentially, the new Instagram algorithm update implies that newer posts are now more likely to appear first in feed. But this doesn’t mean that chronological order is back, the new Instagram algorithm is just a little bit more complex than that. Solo un poquito!
Here’s what influencers and bloggers like us need to know about the update before adapting our social strategy:
The algorithm creates a unique feed for each account. That means no two feeds are exactly the same, even if you follow the same accounts as someone else, your interaction with the content is different. Based on this, the Instagram algorithm will make different predictions about what content you want to see.
The new Instagram algorithm uses machine learning to predict what photos and videos are the most important to you, to do so the algorithm ponders three main aspects: interest, timeliness, and relationship.
Above all: Interest
Now you may wonder, how does Instagram know what will interest me?
Instagram can predict (yes, predict!) how much you will care about a post by keeping track of you past behavior on similar content combined with machine vision analysis of the actual content of the post. So, they will identify content relevant for you according to your previous behavior. In other words, the more they think you will “like” a post, the higher it appears in your feed.
What does this mean for us?
The keyword here is: engagement. We’ve talked about this before, engage is important if you want to grow your Instagram account organically. When users engage with your content, they signal to the algorithm that they want to see more of your posts.
Share content that encourage followers to interact. Put the most important words up front to draw followers in and encourage them to keep reading.
Instagram is no longer fully reverse-chronological, but the algorithm takes into account that people want to see timely posts each time they log in. So, timeliness is an important factor again.
But, how does it work?
Well, the new Instagram algorithm prioritize recent posts, so you’re unlikely to find older posts on the top of your feed. But the app, doesn’t hide any posts in the feed, thus if you keep scrolling, you should see everything posted by everyone you follow.
What should you do?
Try to figure out the best time to post on Instagram to make sure your posts are “recent” when your followers are online. To do so, you have to get to know your followers, this will require some testing and digging.
Looking for a Relationship
Instagram main goal is connecting friends and family. According to Instagram users now see 90 percent of the posts from their friends and family, compared to 50 percent before the Instagram feed algorithm was introduced.
So, when you comment a lot of someone’s photos or are tagged in photos with them, this signals to Instagram that they probably fall into your “amigos y familia” category.
For us Instagram chicas, this calls for a change of strategy. While you still need to post engaging content, there are a few other things the 2018 Instagram update forces you to consider.
First, you need to interact with your followers, posting, commenting and tagging. Instagram now is all about interaction. So, try to encourage your followers to tag and comment on your posts. Be proactive, comment their posts too, show them that they are in two-way relationship.
Besides, take into account that consistent engagement becomes more valuable than sporadic engagement, know what your followers want to see and give them more of that content. Again, you need to know your followers.
There is more… mucho mas!
Besides the keystones, there are other factors that influence the new Instagram algorithm: frequency, following, and usage.
Frequency is how often you actually open the app, as simple as that. The new Instagram algorithm wants to show you the best posts since you last opened. So, it will be updating the feed continuously. If you only open the app at night, the algorithm will top your feed with the best content of the day.
Following means that if you follow lots of people, Instagram might show you less from one specific person, so you can see more from all the people you follow.
Usage is how long you spend on Instagram, depending how much time do you use the app, the algorithm determines when to show you the best posts and whether you’ll see less important posts. If you tend to only look at the app for a few moments, the algorithm will top-load your feed with priority content
Even though these changes can be seen as a problem, there are actually just a step in the evolution of a social network. Instagram wants to keep its relevance by becoming something more than a popular app; Instagram want to be the perfect place to build communities, by being a community itself.
I’m sure that we can be part of that community, and even more, we can build our own.